The Ultimate Teen Entertainment Network
I co-founded Cambio in 2010 in partnership with AOL and the Jonas Group. The ultimate entertainment network for teens featured entertainment news, reality programming, and live events with some of the biggest stars in TV, movies, music, and pop culture.
Creative Director, Producer & Strategist
As a co-founder, I developed the digital product, managed product design, digital strategy, and programming. I led an agile team of 50+ designers, developers, and video content creators, overseeing video content production for web and social distribution from concept to completion.
CLIENT:
AOL
YEAR:
2010 - 2015
ROLE:
Creative Director, Producer, Digital Strategist
Programs
The launch of Cambio included multiple reality programs such as Going Home, Cambio Connect, Style, and Camio Cares. All programs were produced in-house at our studios in Los Angeles and on location. Specials included the exclusive broadcast of the 2013 Bonnaroo Music and Arts Festival, the Billboard Awards Red Carpet, and many more.
PRODUCTION
Cambio productions featured some of the biggest up-and-coming teen stars including The Jonas Brothers, Demi Lovato, Jordan Sparks, and many more.
#1 Video-Based/Socially Driven Platform
Cambio.com was the #2 Comscore-ranked entertainment network as well as the #1 video-based/socially driven millennial entertainment network across all of AOL’s properties delivering over 50m PV’s per month, serving 20m in paid media with 300% UV growth YOY.
